World Jewelry Industry Alliance (WJIA): A Trusted Global Platform for Industry Collaboration
Jointly initiated by jewelry organizations from 15 core countries, WJIA serves as a broad cross-border collaboration platform spanning the full jewelry value chain. It connects institutions, brands, manufacturers, trade bodies, exhibition organizers, and service partners through a shared agenda of credibility, openness, and long-term cooperation.
The alliance advances shared standards, practical industry connectivity, and global collaborative actionstrengthening how international stakeholders align resources, exchange expertise, and build resilient commercial partnerships.
01 · Strategic Scope
Integrating the Full Jewelry Value Chain with Professional Authority
WJIA convenes institutions and enterprises across the jewelry ecosystem—from responsible sourcing and materials processing to manufacturing, design, branding, exhibitions, trade channels, and specialized industry services. By aligning these segments within one governance-oriented platform, the alliance creates a credible framework for partners to identify complementary capabilities and develop cooperation agendas with clear strategic objectives.
Through structured cross-border working mechanisms, WJIA supports standards dialogue, resource coordination, and program-level collaboration across markets, events, and service networks. This approach helps members translate international connections into long-term sector development initiatives grounded in transparency, professional accountability, and measurable implementation.
02 · Global Footprint
Headquartered in Singapore, with key operational centers in Geneva, Bangkok, and Guangdong, the alliance sustains an active international network across major jewelry markets and cooperation corridors.
Today, WJIA supports public-facing industry programs, including standards dialogue, exhibition and trade-fair collaboration, and cross-border cooperation initiatives designed to expand practical value for members and partners.
03 · Governance & Long-Term Commitment
WJIA operates under a structured governance model with professional committees and a rotating collaboration mechanism. A biennial Global Jewelry Industry Summit convenes leaders from across the value chain to set priorities, review progress, and shape shared initiatives.
Through its annual industry development report and ongoing public programs, the alliance maintains transparent communication, reinforces professional trust, and upholds a long-term commitment to collaborative, credible, and sustainable global industry development.
INSTITUTIONAL LEADERSHIP & GLOBAL REPRESENTATION
Institutional Delegates and Leadership Across the Global Network
The alliance brings together senior delegates from across the global jewelry value chain, advancing coordinated resource integration, exhibition collaboration, and practical international cooperation through a trusted institutional network.
Li Gang
Executive Council Member · East Asia Network Coordinator
He advances cross-market exhibition and trade collaboration, aligning standards and partnerships to strengthen efficient coordination across the industry.
Sofia Khan
Director of International Cooperation · Middle East and Europe Liaison
She leads cross-regional cooperation frameworks and strategic partner integration, strengthening the alliance’s capacity for effective international coordination.
Marco Rossi
Exhibition Synergy Advisor · European Exhibition Network
He connects organizers and brand stakeholders, aligning exhibition programs with high-value trade opportunities through precise partnership matching.
Chen Yuna
Director of Membership Development · Asia-Pacific Industry Liaison
She oversees membership services and cooperation workflows, reinforcing the alliance’s institutional credibility and the strength of its partner network.
